An end-to-end seasonal campaign delivered for Silent Pool Gin at William Grant & Sons, London. I developed the creative brief for a Bristol-based photography studio and worked across the campaign from concept and creative direction through to content production, organic social strategy, paid media, email marketing and e-commerce. execution, bringing every touchpoint together as one cohesive campaign.

Campaign Content

Organic Social Media Strategy

Paid Media

Meta activity combined prospecting and retargeting to build reach and drive e-commerce conversions throughout the Mother’s Day campaign.

Email Marketing

Campaign creative was extended into email marketing to support the Mother’s Day offer across the UK subscriber audience.

E-Commerce Application

Campaign creative and messaging were carried through to the website to maintain consistency across the customer journey.