An end-to-end seasonal campaign delivered for Silent Pool Gin at William Grant & Sons, London. I developed the creative brief for a Bristol-based photography studio and worked across the campaign from concept and creative direction through to content production, organic social strategy, paid media, email marketing and e-commerce. execution, bringing every touchpoint together as one cohesive campaign.
Campaign Content
Organic Social Media Strategy
Paid Media
Meta activity combined prospecting and retargeting to build reach and drive e-commerce conversions throughout the Mother’s Day campaign.
Email Marketing
Campaign creative was extended into email marketing to support the Mother’s Day offer across the UK subscriber audience.
E-Commerce Application
Campaign creative and messaging were carried through to the website to maintain consistency across the customer journey.